DayTrip
Summary
Daytrip is a streamlines trip-planning platform for post-pandemic travelers. In just eight weeks, I led the UX/UI Design, creating an intuitive and visually pleasing interface. Using user-centric design principles, I transformed client requirements into a practical and engaging platform. Enhancing the overall user journey, DayTrip revolutionizes modern travel planning.
Role
UX Research
UI Design
Branding and art direction
Prototype
Tools
Figma
Timeline
2 Months
Context
Background
In response to the post-COVID travel industry's challenges, I was tasked with designing an intuitive trip-planning platform. Using UX research and best design principles, I transformed the client's vision into a user-friendly and efficient digital solution within four weeks, focusing on enhancing user engagement and simplifying the travel planning process.
Context
The Challenge
How can we simplify and enhance the trip planning experience, making it more user-friendly and enjoyable for travelers in today's world?
Process
Design Requirements
Collaborating closely with the product owner, I identified the design requirements that would align with our business objectives. My responsibility encompassed designing a comprehensive user experience for the DayTrip app, focusing on key areas:
Efficient Trip Planning: Aimed at eliminating user frustration and decision fatigue, I tailored the app to make trip planning seamless and intuitive.
Discovering New Destinations: The app was engineered to intelligently suggest new travel destinations, tailored to users' individual location preferences.
Coordinating Group Travel: I integrated features to streamline group travel planning, facilitating easier and more collaborative trip organization.
The goal of the DayTrip app is to enhance the user experience in travel planning by offering personalized, intuitive tools and recommendations, ensuring a seamless journey from start to finish.
User Personas
In developing DayTrip, both the client and I prioritized understanding our users' needs. We identified
two key user personas to focus on:
Experienced Travelers: These are users who are proficient in trip planning and seek an app mainly for
streamlined itinerary management.
Vacation Seekers: These users are looking for a more all-encompassing service, including destination
recommendations, accommodations, and activities planning.
Ideation
I led the ideation process with my product manager and design team. We initiated with creating and iterating through user journey flows, analyzing each step of the user's interaction with the DayTrip app. After these journey flows were crafted, I progressed to creating mid-fidelity wireframes. These wireframes served as an essential bridge between our conceptual understanding and the tangible design, allowing us to visualize and iterate on the user interface and interaction design more concretely.
Streamlined Trip Planning: Streamline the app's UI, making the trip planning process more intuitive and user-centric.
Customized Destination Recommendations: Utilized user data and insights to create features that offer personalized travel suggestions.
Collaborative Group Travel Features: Simplify group travel coordination and enhance the collaborative planning experience.
We wanted to create an engaging user experience, with clear and intuitive interactions designed to consistently convert first-time users into loyal, returning customers.
Visual Design
DayTrip's design is clean and user-focused, with bright colors to quickly show different activity types and smooth shapes for a friendly feel. The app uses clear images and easy-to-read text to help users find what they need and make choices with ease. This consistent and straightforward design makes the app not just good-looking but also easy to use.
Result
The DayTrip prototype I created played a crucial role in showcasing the app's capabilities to investors. It effectively combined important features like simple trip planning, tailored destination recommendations, and easy group travel organization. This prototype captured the essence of DayTrip and proved its value, which was key in gaining the support and funding needed.
Project
Reflection
Balancing Innovation with Familiarity: Reflecting on the project, a crucial insight was the importance of blending cutting-edge ideas with familiar design elements to enhance user engagement and adoption.
Holistic User Experience Approach: The project allowed for an in-depth exploration of how different features can be integrated seamlessly, emphasizing a user-first approach in the design process.
Navigating Constraints: The project highlighted the challenges posed by limited time and resources. While the prototype was effective, continuous refinement through user testing could optimize the app's functionality and design further