🟢 Available for new work

Ismael Gutiérrez

Product Designer  ·  San Diego, CA 🌴

Product designer for B2B tools and workflow-heavy platforms. I make complex systems feel effortless — 6 years doing it at scale.

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See Canvas Editor redesign →

3.5x

average donation increase via B Generous

100%

power user adoption of auto-layout within 30 days

$250k

donations facilitated via product design

My Approach

“I work across the full product lifecycle — from early discovery through to handoff. My edge is making complex systems navigable by designing the mental models, not just the screens.”

Core Strength

01

Systems thinking and design systems

I build design systems from the ground up and adapt established libraries like MUI and Storybook into scalable, token-based foundations that keep products consistent as they grow.

03

Cross-functional collaboration

From discovery through delivery I partner with product, engineering, and research to keep every decision aligned, intentional, and ready to ship.

02

Complex workflow and product design

I specialize in workflow builders, canvas tools, and system-driven products where clarity is everything, regardless of the complexity behind the scenes.

04

Research-driven problem solving

Good design starts with the right questions. I use research and usability testing to surface what users actually need and balance those insights with business goals.

What People Say

  • "He consistently demonstrated the mindset of someone operating well beyond his title. He doesn't just design screens. He actively engages in problem framing, clarifies ambiguous requirements, and translates business goals into clear, user-centred solutions."

    —Joanne Belcher

    Principal Product Designer, AI Platforms
    Managed Ismael directly

  • "He was incredibly thoughtful about readability, ADA considerations, and making sure everything worked in both light and dark mode. He helped shape guides that actually felt like our brand, not just generic UI pieces."

    —Tricia Timney

    Director of Sales and Marketing, Relentless Solutions
    Worked with Ismael on the same team

  • “For bringing stellar design and consistency and maturing the product in a thoughtful, measured way.”

    —Dan Knutson

    Head of Product

  • “Ismael is a great designer. He designed a beautiful new dashboard landing page and has played a big role in developing our component library.”

    — Nick Hagianis,

    CTO at Rewst

  • We’ve been super busy on the Core team—thanks for stepping up and organizing everything from meetings to research to design.”

    — James Hunt.

    Sr. Product Manager at Rewst

Let's build something
together.

Open to full-time, contract, and consulting work.
Based in San Diego, available remotely.

Get in touch
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