B Generous
Summary
The "Donate Now, Pay Later" app motivates more individuals to contribute to non-profits, eliminating the stress of upfront payments.
Role
UX Research
UI Design
Branding and art direction
Prototype
Tools
Figma
Timeline
12 Months
Overview
My design team and I crafted an optimal UX and UI experience for this unique model, taking on the challenge to stimulate more giving without immediate payment pressure.
Challenge
Our primary task was to develop an intuitive and secure app for donors and non-profits. Ensuring compliance with all financial regulations required collaboration among my team, legal advisors, and front and back-end developers.
Solution
We started with user research to understand specific needs and designed a user journey around the "donate now, pay later" concept. Security was integral to our design, including measures like two-factor authentication and encryption, ensuring full compliance with legal requirements.
End result
After the app's launch, users praised its simplicity and convenience, leading to an increase in donations. This growth, especially from new donors, was a strong testament to the effectiveness of our user-centered design.
Conclusion
Being involved in creating this app was both a challenging and deeply gratifying experience. Its success in positively influencing the non-profit sector, and encouraging more individuals to contribute to causes they believe in, stands as a meaningful testament to our collaborative efforts.