Centennial Bank
Summary
Banking Solutions for Today's World
Role
UX Research
UI Design
Branding and art direction
Prototype
Tools
Figma
Timeline
12 Months
Overview
For the Centennial Bank website project, a strategic approach that combines UI/UX best practices is essential to meet the project goals and ensure a successful outcome.
Project Goals
Ease of Navigation & Accessibility: The site must be intuitive and easily navigable, accessible to all users, including those with disabilities.
Showcasing Services & Products: Effectively displaying the bank's offerings, aligning with its brand image.
Compliance & Regulations: Ensuring adherence to financial regulations and compliance, such as 508 compliance.
Brand Awareness & Customer Engagement: Aiming to enhance the bank's brand and engage customers interactively.
Digital Presence: Improving the bank's online footprint through SEO and mobile responsiveness.
Design
In the design phase, adherence to the bank's brand guidelines is paramount, with a focus on the bank's official blue and white colors. The design must be mobile-responsive, ensuring functionality and visual appeal on various devices, especially mobiles. User-friendly navigation is a key element, with a clear menu structure enabling easy access to information. The inclusion of interactive elements, like sliders, adds dynamism, showcasing key services and products effectively. Considering 508 compliance is crucial to ensure accessibility for all users. The addition of a blog section provides educational and engaging content, enhancing the user experience.
Development Strategy
The development strategy revolves around using a customized Wordpress platform, chosen for its flexibility and user-friendly content management. SEO optimization is integral to the development process, enhancing the site's visibility and traffic. Ensuring the site's architecture is scalable and flexible accommodates future growth and changes.
Implementation and Testing
Implementation includes prototype testing with focus groups to gather usability feedback. Compliance testing is regularly conducted to ensure adherence to financial regulations and web accessibility standards. Performance testing is crucial for ensuring quick load times and optimal performance across various devices and browsers.
Conclusion
The final website represents a harmonious blend of functionality, compliance, and aesthetic appeal. It significantly enhances the bank's digital presence and customer engagement. Ongoing updates and maintenance, informed by user feedback and compliance standards, will ensure the website remains effective and relevant.