Fidel & Co.

Overview

Fidel & CO is a specialty coffee shop based in Little Rock, Arkansas. They care a lot about where their coffee comes from and how it's made. Our job was to show this on their online shop for big orders.

Challenge

Design an e-commerce platform that's simple for shoppers to use, using the user best practices. Plus, showcase the special story behind each coffee blend Fidel & CO sells.

Solution

1. Coffee Stories: Through field studies and visits to the coffee roasters, coupled with interviews with the farmers, I led my team in crafting a website that allows users to delve deep into the origins of their coffee, enhancing their overall experience with a personal touch.

2. Easy Brewing Tips: We wanted users to make the best cup of coffee after buying. So, we added a section that gives simple tips and tricks to make great coffee at home.

3. Clear and Simple Design: Making a website look good and work well can be challenging. As the leading designer, I worked with different teams to ensure our site looked nice and was easy for users to shop on. We listened to the client and users' wants and ensured the site met those needs.

End result

Now, when users shop on the website, they not only buy coffee but also learn about it. They know where it comes from and how to make it taste great.

Conclusion

Working with Fidel & CO taught us that online shops can be more than just places to buy things. They can share stories and information. Our website for Fidel & CO does just that – it's easy to use, and it helps users connect with their coffee in a new way.