Xalco Coffee
Experience an atmosphere that invites you to relax and drink a cup of coffee. With each sip, feel it’s fields, the harvesting, the water, the sun, the mountains, and finally, the coffee bean. Most important in your coffee experience is the representation that symbolizes Mexico's prosperous coastal state of Narayit.
Category: Brand Identity
Overview
For the Xalco Coffee identity, I took inspiration from the artisanal traditions of the region as well as the vast natural resources that the state has to offer such as the sun since sun-dried beans provide a fruity flavor as well as water which helps in the bean germination and growing processes. The volcanic mountain enhances a flavor experience unique to the region.
The logotype, constructed from a sans-serif, perfectly conveys geometric elegance with a vintage look and feel.
As well as auxiliary graphics were derived from elements found in nature and were presented into a scalable block icon design system that can be easily rearranged in any form/ pattern.
